Merlin launches new division with flagship MerlinSHARP
26 April 2011 New York
Image: Shutterstock
Merlin 麻豆传媒 will offer the MerlinSHARPTM analytics and reporting platform as a stand-alone software solution to the investment community. The unbundled version of MerlinSHARP has minimal implementation requirements as users can access the platform via the Internet on a 鈥渟oftware-as-a-service鈥� model. Historically, MerlinSHARP has only been available to Merlin鈥檚 prime brokerage services clients.
Launched in 2004 as one of Merlin鈥檚 flagship products, MerlinSHARP (Shadow, Attribution, Risk, Performance) allows professional investors to seamlessly aggregate information from multiple prime brokers and custodians and produce customized reports. The software improves back-office efficiency by streamlining and automating manual processes.
John Quartararo, partner at Merlin, has been named head of sales and marketing for Merlin Technology.
鈥淢erlin鈥檚 approach is to understand and address the needs of our clients and their need to meet the requirements of their investors,鈥� said John Quartararo. 鈥淣ow we are able to bring that approach to a much broader universe of money managers, including hedge funds, mutual funds, family offices and high-net-worth individuals. Investors today require multi-prime and multi-custody arrangements; managed account capabilities; increased transparency; and portfolio, risk and attribution reporting. MerlinSHARP has long been an industry standard for helping money managers cost-effectively meet these needs.鈥�
MerlinSHARP facilitates transaction-based attribution, risk reporting, exposure over time analysis, and custom bucketing of portfolio characteristics. It also includes a customized reporting tool that allows investors to generate reports on-the-fly.
鈥淢erlinSHARP provides our clients with technology solutions that allow them to keep up with the industry鈥檚 evolving best practices while also controlling their fixed expenses,鈥� said Stephan Vermut, founder and managing partner of Merlin 麻豆传媒.
鈥淢erlinSHARP makes multi-prime, multi-custody arrangements seamless and efficient, and it allows managers to focus their resources on investing rather than on back-office management. Offering our core technology platform as a standalone solution is a natural progression for Merlin, given that we are, at our core, a technology company. I鈥檓 confident that this will be an attractive value proposition for a broad range of professional investors and asset managers globally.鈥�
Launched in 2004 as one of Merlin鈥檚 flagship products, MerlinSHARP (Shadow, Attribution, Risk, Performance) allows professional investors to seamlessly aggregate information from multiple prime brokers and custodians and produce customized reports. The software improves back-office efficiency by streamlining and automating manual processes.
John Quartararo, partner at Merlin, has been named head of sales and marketing for Merlin Technology.
鈥淢erlin鈥檚 approach is to understand and address the needs of our clients and their need to meet the requirements of their investors,鈥� said John Quartararo. 鈥淣ow we are able to bring that approach to a much broader universe of money managers, including hedge funds, mutual funds, family offices and high-net-worth individuals. Investors today require multi-prime and multi-custody arrangements; managed account capabilities; increased transparency; and portfolio, risk and attribution reporting. MerlinSHARP has long been an industry standard for helping money managers cost-effectively meet these needs.鈥�
MerlinSHARP facilitates transaction-based attribution, risk reporting, exposure over time analysis, and custom bucketing of portfolio characteristics. It also includes a customized reporting tool that allows investors to generate reports on-the-fly.
鈥淢erlinSHARP provides our clients with technology solutions that allow them to keep up with the industry鈥檚 evolving best practices while also controlling their fixed expenses,鈥� said Stephan Vermut, founder and managing partner of Merlin 麻豆传媒.
鈥淢erlinSHARP makes multi-prime, multi-custody arrangements seamless and efficient, and it allows managers to focus their resources on investing rather than on back-office management. Offering our core technology platform as a standalone solution is a natural progression for Merlin, given that we are, at our core, a technology company. I鈥檓 confident that this will be an attractive value proposition for a broad range of professional investors and asset managers globally.鈥�
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